- Best practice
Benefits of using QR Code on Stationery
Today, we use QR codes on all printed promotional materials without exception. And this will make them not only more attractive but also give a digital dimension. Printing QR codes on stationery gives you a double benefit. First, the stationery acquires external expressiveness thanks to its unique design. Second, the effectiveness of your marketing efforts increases, thanks to a powerful digital tool.
QR code significantly saves space for an expressive design
It doesn't matter what type of stationery you use the QR codes for; they will always contain as much information as you need. It is an advantage of using QR codes in a limited area. Badges and signs will be more informative if you add a QR code. Greeting cards will become more interesting if you print a video QR code with a recorded message. Add an event QR code to give people all the information they need about your conference without overwhelming them with invitations.
QR codes allow you to personalize multichannel marketing
Offline and online correspondence retains its marketing value. Communication tools should be stylish and balanced, and then you will attract an audience, even one you can't attract from social networks. Branded envelopes and letter paper with QR codes are intelligent and effective business communication tools. Scanning the QR code allows your customer to receive an impressive multimedia presentation of your brand. QR code bridges your business, online platforms, and target audience.
Improve your brand based on specific feedback and ideas
After all, customer ratings are an effective sales tool. Reviews from actual users often decide your potential customer's decision. Print a review or a feedback QR code on your stationery, so customers can rate you. It will build trust in your brand.
QR codes collect statistics so that you can better organize your advertising campaigns
L2QR tracker lets you track where, when, and how many people scan your QR code. Generate reports for the marketing department so that you can use digital tools more effectively and your advertising reaches your customers promptly and effectively.
How to make a QR Code on a Stationery?
- Go to the L2QR constructor and choose the type of QR code. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your corporate style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your stationery design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Stationery with QR Codes design templates
A stylish and creative design of stationery with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR stationery templates with QR codes.
Your stationery with QR codes should not just attract attention. It’s design should be thoughtful and practical. Each element of your stationery should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Make your business correspondence digital. Add the vCard Plus QR code to your company's business or promotional letter template. Design it following the corporate style and add all the necessary information. Now your potential customers will have your electronic business card on their smartphones for quick and easy communication.
Stationery is indispensable in creating a company's visual style. With their help, we demonstrate our business to others in everyday life. Adding QR codes to business cards, pens, and notebooks makes your presentation unique so potential clients and partners will remember you.
People love stationery, which can be a great gift. You can give them even more value with a code. Dynamic codes are universal. They can be scanned by all smartphone users and lead them to multimedia content that no other means can display.
If your stationery includes a QR code, it automatically strengthens your brand and makes it recognizable. The QR code on each pencil, card, and folder can establish a connection between the customer and the company.
QR Codes on Stationery and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in design, and your stationery will end up in the trash. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about what your QR code is. Does your QR code lead to an Art Gallery Instagram? Add an appropriate "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a brochure? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing the products
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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